Squash is going posh. In an adult soft drinks market that’s seen value growth of just 1.1% on volumes down 3.3%, premium fruit cordials are flying, having grown by 20.8% on volumes up 16.4% [Kantar].
The beads of condensation from the icy glass are a relief from the sweltering heat, and the chilled drinks, though brain-freeze-inducing, are a refreshing escape from the summer sun. From piña ...