Abercrombie and Fitch has faced a number of lawsuits over ... The stores smell like cologne, inside and out. Abercrombie also pumps its stores with its men's cologne: Fierce.

Abercrombie & Fitch is cool again. The dimly lit mall stores filled with the smell of cologne and shirtless male greeters were once the trademarks of a brand that ...

With its stock up five-fold, the company is a case study in how to revive a failing brand. Abercrombie & Fitch long had a certain, shall we say, reputation. Its employees were hot, its stores ...

you knew Abercrombie & Fitch. Whether you loved or hated it, the brand was everywhere - its glossy adverts featuring low-cut jeans and graphic tees, its pungent cologne, its loud and poorly lit ...

Abercrombie & Fitch, which was founded in 1892 as an outdoor retailer, became popular in the 1990s and early 2000s for its upscale teen fashion, the scent of cologne pumping through its stores ...