With its stock up five-fold, the company is a case study in how to revive a failing brand. Abercrombie & Fitch long had a certain, shall we say, reputation. Its employees were hot, its stores ...

you knew Abercrombie & Fitch. Whether you loved or hated it, the brand was everywhere - its glossy adverts featuring low-cut jeans and graphic tees, its pungent cologne, its loud and poorly lit ...