The focus of analytics moves away from "reporting" towards "data exploration ... The BICC must offer regular training on tools, data, and best-practice techniques – not just when new BI products ...

As live audiences continue to grow with connected TV (CTV) offerings, producers and the stakeholders to which they report ... analytics-gathering tools may surprisingly be an afterthought or left in ...

Here are a few best-practices for using GA4 and examples ... Bridge your historical data for a longer-term reporting view The reporting suite that many marketing teams already have built for their ...