The focus of analytics moves away from "reporting" towards "data exploration ... The BICC must offer regular training on tools, data, and best-practice techniques – not just when new BI products ...

As live audiences continue to grow with connected TV (CTV) offerings, producers and the stakeholders to which they report want more useful ... the addition of analytics-gathering tools may ...

Universal Analytics (UA). Plan on a steep learning curve as you navigate the new tool and discover new features and nuances. GA4 improvements will allow digital marketers to use the reporting platform ...