Microsoft Clarity's new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions.

Microsoft Advertising remains the underappreciated gem in the digital advertising landscape. While Google Ads dominates search globally, Microsoft’s ad platform has quietly built a significant ...

While both Microsoft and Google are racing to bring AI-powered search to consumers, they have said nothing to either publishers or advertisers about how these tools will impact traffic and ad ...

Whether you’re exploring audience targeting, different ad formats, or conversion tracking, you’ll find the guidance you need to make the most of Microsoft’s advertising ecosystem.

As part of the deal, AOL will replace Google Search with Bing as ... In fall 2014, Business Insider reported, Microsoft laid off much of its global ad sales team, which was responsible for selling ...

The changes are part of an effort on the companies’ part to boost the adoption of their AI tools among business users.

Microsoft has released a pay-as-you go AI model allowing businesses to use on-demand agents for routine tasks, while Google now includes some AI features in its paid services for free. The tools will ...